Sunday, October 3, 2010

Formal Analysis








  • The body of a woman is in the upper part of this ad.
  • The ad is in black and white, except for blue, yellow, and gold designs and words on the bottle in the forefront of this picture.

  • The woman is naked except for high heels. She also has what looks like a tan line shaped like a bikini, but she appears to be wearing no clothes.
  • Both the bottle and the woman are sitting on grass, and bushes are evident in the background.

  • The knees of the woman are not shown, but her thighs, calves, high-heeled foot, stomach, torso, breasts, and one arm are highlighted. Her head is not shown.

  • The woman has her knees bent and her back arched back.

  • The shadow of her body is very dark underneath her, while the rest of her body is very light.

  • The woman's body takes up most of the picture.

  • In the upper middle of the ad, on top of the woman's lower rip cage and part of her shadow, are the words "AUTHENTICALLY BRASILIAN" in white, with the word "BRASILIAN" a few font sizes bigger.

  • In the forefront, in front of the woman's toe, is a bottle that says "cabana" with designs and other writing. The writing and designs of this bottle are colored, unlike the rest of the picture.


  • There is a blonde girl in a cage. She is squatting in the cage.

  • She has her right arm bent and her right hand is in her hair.

  • She is wearing denim shorts and a black top and high heels.

  • She is wearing a shiny bracelet on her right arm.

  • She is wearing lipstick and dark blue or purple eye shadow.

  • The door to the cage is open and she is looking out through the opening.

  • She has a serious facial expression as she is peering out; she looks pouty.

  • The cage is small, too small for the girl.

  • The shadows of the cage bars fall partially on her and partially on other parts of the cag

  • In the middle of the ad is the word "bebe" in white, which covers the girl right in the middle of how much space she is taking up.



Common features:

  • The woman is the focus of the ads.

  • Women expose a lot of skin; they are sometimes naked.

  • The skin of the woman is highlighted.

  • The skin of the woman takes up a lot of the space in the ad.

  • The eyes or faces of the women are sometimes not shown, but if they are their expressions are submissive and weak.

  • Most of the ads have dark, insignificant backgrounds.

  • A few ads have writing in white in the center of the picture of about the same size font.

1 comment:

  1. I found the second ad you posted to be a really "good" example of how women can be used as just sex objects in advertisements. I say "good" because obviously it is not portraying women in a positive respectable light, but it really shows how women are just there for the pleasure of men.

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