formal analysis

- Vikings running back, Adrian Peterson, shirtless holding a football “high and tight”, wearing Nike Pro Combat girdle with pads, and Nike forearm bands

- Right arm is to his side, left arm is crossed over his left pectoral flexed and holding the football

- Black background, Peterson appears shiny due tosweat on his body and reflection of flash

- Has stern determined look on his face

- His eyes are very white and in contrast to the shading near his head and eye socket area

- Has several tattoos on his abdomen and biceps

- The Pro Combat shorts are white with black elastic at the top, with NIKE PRO written in grey across the band

- The hip pads are in alignment with his right arms forearm band, and they are white similar to the shorts

- The thigh pads have two layers, a white larger layer, then a smaller black layer over the top, and are not rounded or square but rather an odd shaped pad

- There are dirt smudges near the thigh and groin area

- All Nike Swooshes are in contrast to what they are on (white on black, and black on white)

- He is wearing an earring which is seen in his left

- Has the same pattern as the pads imposed all over his body (arms, torso, shoulders, hands)

- NIKE PRO COMBAT nikefootball.com and a Nike Swoosh are shown inwhite to the left of Adrian at the same level as his face

- NBA Basketballplayer and celebrity LeBronJames is shown in the picture

- There is a black background in contrast to LeBron’s figure

- WE ARE ALL WINESSES. Accompanied by a Nike Swoosh are shown in white, just in front of LeBron, at about shoulder level in perspective to where he is

- His right arm is extended holding a basketball cocked backward, the ball and his hand are cocked forward

- His left arm is slightly bent, and flexed and his tattoos are visible

- Both arms have white wristbands that contrast his dark skin

- He is wearing a dark colored headband, with a logo on the front above the brow of his forehead

- He has a focused look on his face, and biting his lips

- His head is slightly cocked upwards and follows the gaze of his eyes

- He is wearing a white uniform, with three dark colored stripes down the sides, the middle one much thicker than the outer two

- The letters A and M are seen on the back of his jersey, as well as the number 2

- The lighting of the picture emphasizes the definition of his muscles, and transition from head to neck to shoulders

- nikebasketball.com is in the bottom right corner of the picture

Similarities Between All Photos

- 4 of the 5 images have very dark backgrounds

- all five ads emphasize the figures by contrasting the color of the background to the presentation of the figure

- the Nike Swoosh in all images are standing out due to color contrast

- all images have a Swoosh as well as very few words typically clustered together in alignment with the figures

- all images have a depiction of the characters to being atypical

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