Thursday, September 30, 2010

Ad Formal Analysis





-Camera shot close up at a woman on the side. She is smiling and pulling her necklace towards the camera. She has on a sun glass.
-Camera focuses on her from a bit of distance away walking towards the crowd. She is in the center and people are dancing to the side. She swings her head to the right.
-Camera cuts and zooms in a little more to the side of her face.
-She stands and pulls her hair pack with her right hand.
-Camera cuts again and she is looking somewhere else. Camera is behind her.
-Camera does a face shot again with her taking off her sun glasses. Her eyes are looking to the right and she looks over her shoulder at someone all the while having a small smile.
-Camera shoots at some bottled tea in a bucket full of ice with water.
-Camera shoots behind the girl. She is walking away with a bottle of tea behind her. At the right side, another girl holding a bottle looks at her.
-Camera shoots from above. She has her arm held up. Camera cuts again.
-Takes a shot at the side of her face again. She is looking over her shoulder. A light from the party shines on the upper left corner of her head.
-Camera cuts and shoots from behind her. She is in front of a pool and people are watching her.

-She holds a white sash above her vertically and dances down it. Everyone is in the shadows but she is in the light.

-Camera cuts again and she is sitting down with some people. Her head is over her shoulder and her eyes are looking down. Her mouth is opened a bit. She is holding a sparkler in her hand.

-Another camera cut and blurred close up at the girl's face while she's dancing.
-Camera cut and the camera is shooting at the girls waist. Her stomach is showing and she is shaking her body smoothly against it.
-A quick shot at her close up looking at the camera behind her left shoulder holding the bottle of tea next to her face.
-At another scene, people are using the white sash as a limbo stick. She brings both of her arms down as she breathes and attempts to go under the sash. People are clapping in the background.
-She puts her hands on her hips and sways down to the sash.
-Camera cut again and it is on a lower view close up to the girls face.
-She goes under the sash and looks at the camera smiling.
-She stands up and doesn't make it pass the sash.
-She kisses the pendant on her necklace and looks to the left.
-She attempts to go under it a second time. She has her hands on her thighs and she goes under while she holds her pendant.

-The crowd cheers her on and they all raise their bottles of tea in the air.

-The girl holds one finger up while going under the sash.

-Camera shoots at her face as she lets out a sigh of relief for almost fully going under the sash.

-Camera cuts and takes a shot at her breast just as she fully gets under the sash and accomplishes the limbo. Some Korean letters appear.

-She stands straight up and raises both of her arms above her head while clasping her hands.

-The crowd claps their hands.

-Camera cuts into her laughing happily because she has completed the limbo. She looks sweaty.

-Side shot of her drinking the bottle of tea with a light shinig to the side of her head. She raises her hand up.

-Camera cuts and she is holding the bottle next to her cheek and looking at the camera. Then she turns away and looks down.



-Two couples are in the front seat of a car.

-The girl is slouched on the seat.

-They are both making out with the girl's left hand around the guy's neck and her right hand holding his neck.

-The guy has his right arm around the girl's back and his left hand on her thigh.

-You can only see the upper body part of the guy who isn't wearing a shirt. He has a muscular build.

-The girl have on a white shirt and a pair of light colored shorts.

-Her left foot is "tippy toe-ing" and her right is just kind of laying there.

-On the black and white leather seats are paper homework and some books.

- It seems like the camera is shooting from the opened door of the car.

-Through the window behind them, we can see that it is dark out.

-The logo "A&F" appears on the upper right corner of the ad with something written under there but I'm unclear what it says.

-On the bottom left corner, the words "Back to School" in red are displayed.

Connection:

-Girl's center of attention and the girls with guys.

-Most of the girl's display a sexy posture.

-A lot of skin is shown on the girls.

-The main guy's are shirtless.

-The colors used in the advertising are dark. There's a lot of black and cool colors used.

-The girls in the ads are thin.

-The guy's in this ad have a muscular build.

3 comments:

  1. very typical of a ambracombie and finch commercial. That tea commercial is really interesting. That is not a product that I would have guessed that would be sold with so much sex appeal but I suppose you can sell sex for anything these days...

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  2. Yes, I would agree with you. You wouldn't think of sex when it comes to tea. I usually think of women gathering around a table and eating cookies and talking about the next new book coming out.

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  3. I find the message and/or product(s) in your advertisements really have little to do with sexuality (realisitcally). Abercrombie and Fitch *clothes* may have something to do with sexuality, but because it appears to be a back to school advertisement, it is interesting to see how much emphasis is put on sex rather than on clothes and fashion.

    As for the tea advertisement, I agree with Mitchel. Tea doesn't seem like a product that would be marketed with so much sex appeal.

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