I chose food as my theme in advertisement because to be simple and to the point, food is everywhere. Americans are eating machines. Scratch that, everyone is an eating machine. Food is something extremely basic to our survival and to life. You can't turn on a television set without getting at least one fast food commercial coming on. Food is so basic, so essential but now it's getting more complex. What to eat tonight, where to get it. Humans have a tremendous amount of food at their fingertips since food became industrialized. Advertisements have been directed at women, children, men, young adults, the elderly- whoever you are, there is a food advertisement that is directed at you.
With these 5 ads, you can see that marketing has been applied to many different people in the America. The "Grass Fed Beef" ad is there for the health conscious foodie who doesn't mind sacrificing price for a better quality product. The "Mac and Cheese" ad is somewhat the opposite. It basically yells at the penny pinching person in America to go ahead and put it in the supermarket cart. The Campbell's soup ad is outdated, but "manly" soups still exist today. This ad was directed at men. Then at the women who would be ultimately be making their "He-Men" husbands this new, heartier soup. The "Got Milk?" ad I thought went for children. Superman appeals to a younger audience and it was a good ad ploy for moms to get their young children to drink milk (especially young boys). The last is the Burger King ad. This is how food companies are now getting the attention of people. SEX. Sex sells, and of course this is an ad that is marketing a sandwich. However, I don't think anyone was really thinking about the sandwich when they first see and read what the ad is saying.
Lastly, food is almost the most cultural thing in the world. Food is just something we can't live without. People will continue to market food until there is no more food. Now that food has been industrialized, advertised, and bought on such a large scale, there's no turning back. Food ads are here to stay.
Great, you have a lot to work with. An interesting observation: 4 out of 5 of your advertisements about food also include, in some way, Man and Men in connection to the food. An interesting recurrence which connects cows (beef, milk) with "man."
ReplyDeleteNot sure what it means, but it's one of those initially insignificant details that's worth investigating.