Corporate Windmills and Art

When I first saw McLuhan’s line, "Art as radar acts as "an early alarm system," as it were, enabling us to discover social and psychic targets in lots of time and prepare to cope with them, I thought to myself art and, media in general, is the tool we use to look at what is around us and to shape up the social atmosphere we live in. We look at new art many times and say to ourselves “this is ground breaking!” It’s that way because it is shaping up of a new generation for society to live under. Art is a tool to detect this sites around us, our likes and dislikes and how we can improve our society. Looking at the picture and it’s comparisons to windmills, I thought to myself this is an advertisement to “go green.” In today’s society, that is one major problem that we need to fix in a world that some say is being plagued by global warming. Nike’s famous slogan “Just do it” is there as a tool to tell us we should go green. Then the correlation to the major companies would be the stigma that fits into company not caring about nature and only trying to waste and exhaust.

This idea of art being a kind of “band-aid” to the world’s problems – if there’s one, you fix it up like band-aid covering blood. We use this form of media as a mirror of our society, showing us how we need to evolve and move to better things. The last line is this piece as McLuhan states, This concept of the arts as prophetic, contrasts with the popular idea of them as mere self-expression, expresses that art and media aren’t just an idea of this painter that he is trying show, it’s something that could start as a revolution and a new movement to a “Utopian dream.”