Sunday, October 3, 2010

Assignment 3



















  • The words "Brownie Batter" are the contrasting focus of the image
  • the words "Brownie Batter" are placed at an angle in a 3-D style
  • The advertisement consists of mostly different shades of brown
  • The brown batter is placed at the top of the advertisement and looks as if it is being poured into the blizzard
  • The blizzard, brownie batter, and brownie chunks are all enlarged
  • the blizzard contains a few chocolate chips along with the ice cream
  • The words "The Original Blizzard" are shown on the cup with the word "Blizzard" being the largest
  • The blizzard itself is buried in the brownie pieces/chunks
  • Underneath the words "Brownie Batter" are the words "Blizzard Treat" in a very small font size
  • The DQ logo and signature phrase "Something Different" are placed in the lower- left section of the advertisement
  • The background colors of this advertisement consist of black, light violent, medium violet, and dark violet
  • The brownie pieces/chunks appear to be a part of a large pile of brownie pieces/chunks
  • The brownie batter itself appears very rich and thick
  • There is a small amount of red, white and blue colors on the blizzard cup, in the DQ logo and text/print
  • Otherwise, the main colors are brown, black and varying shades of violet













  • Thin woman is placed on the left side of the advertisement
  • 3 McGriddles are enlarged and placed at different angles
  • The McGriddles take up about 2/3 of the advertisement
  • background consists mostly of a bright blue color
  • Behind the McGriddles is a faded white color, varying in intensity
  • The golden arches appear on the buns of the McGriddles
  • The woman is posing with her chest and abs as the main focus
  • Her right hand is resting on her hip and the arm is swayed backwards
  • Her left hand is covering her left hip and her left arm is out of view
  • The woman is wearing clothing that reveals a lot of skin as well as her belly button piercing
  • The woman is also wearing what looks like a hair-tie around her left wrist as well as a bracelet on her right wrist
  • Her long hair is combed over to the right side of her body
  • The McGriddles consist of bacon, egg, cheddar cheese, sausage and two buns.














Connections:

  • All emphasize logos and/or text in some form (usually with size, but sometimes with color, angle, etc.)
  • All of the advertisements containing imags of food (which is all but the Taco Bell advertisement) enlarge the food and/or are close-up images
  • The logo of the company is present in all advertisements
  • All of the images containing food have a unique camera angle in which the food is presented
  • Each advertisement tends to focus on the price and/or the texture/detail of the product(s)






1 comment:

  1. Fast food advertising has a way of actually making the low quality food look almost appealing. The food artists or whoever does the makeup for the food are extremely skilled. Could these advertisements be viewed as a spectacle- focusing on the texture of the food in nearly all of the advertisements?

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