Formal analysis of masculinity

First photo

• plain white backround
• man grasping the woman's neck and chin tightly
• both are wearing sunglasses
• looks as if the man is about to speak to the woman
• both seem very high end/yuppy like
• Not many words on the ad
• logo is on the bottom
• the woman seems to be looking away from the man
• the woman also seems as if she is pouting
• He has his right hand on her neck(sometimes the right hand can signify strength and power)
• the photo is focused in on the upper body of both the man and woman
• 
  

Second photo

• Man is standing up over the woman
• man is the focus woman is in the backround
• Women is laying suggestively on the bed
• Geared towards men as the statement says "for the benefit of mankind"
• has a short paragraph at the bottom of the ad
• man is in underarmor underwear
• the man is rather uncommonly muscular
• it seems as if they had sex
• It almost seems as if she is mesmorized by the guy or in fact she could just be staring right into the camera that took the shot
• most of the backround is pretty plain (white walls, brick, a picture)
• the bed sheets aren't ordinary, they are a glossy silver
• the logo is in the top right of the ad and the girl is also on the right
• it is almost like the woman is being showcased

Similarities-

- All pictures are dealing with men

- All the pictures seem to be focused on self gratification

- One thing that is common is that most all of them have differing views on what it means to be a male

- 4 out of the 5 are trying to sell something