Sunday, October 3, 2010

Formal Analysis

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-Plain white background
-Lots of light exposure
-minimal shadows
-Left side top and bottom corner have more shadows/darker
- 7 women
- 5 Caucasians
- 2 Colored
-All looking straight and gazing at camera
-Camera centered on all the women
-Full body shot
-6 of 7 women posing with full frontal body view
-1 woman slightly turned to side
-All medium length hair
- All wearing same lingerie except for 6th woman from left
- First woman on left, 3rd and 4th from left to right, posing with legs open/parted
-Women 2nd and 3rd from left crossing legs
-All women are about the same height
-facial expressions are minimal







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-Plain white background
-6 women
-All wearing white under garments
-Diversity in race
-All looking at camera
-Full body shot
-All smiling
-Variation in height and size of women
-Group of women are on left side of the ad
-website and logo of Dove on top right corner
-Text "New Dove firming. As tested on real curves" on right side of ad.
-5 of 6 women turned on side, posing to show "curves"
-Product being advertised on bottom right corner.
-Ad draws eyes to the women, then to text then to product, left to right




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Similarities of All ads:
-All have women in them
-All women are looking straight at camera
-All ads have to do with image of self, body, skin etc

2 comments:

  1. i like how you noticed that most all of your ads have a plain background, and really put more attention on the women in the picture. making the meaning more dramatic, and bringing your eyes to the women and the idea of the ad!

    ReplyDelete
  2. Does the similarity of women looking directly at the camera have any significance? i.e. like they are looking into a mirror and we see their own self-images like if it was ourselves.

    ReplyDelete