Formal Analysis

*Scene: "Orbit's lab" very modern with young attractive blonde facilitating the questionaire

*She is wearing all white with orbit's logo and a matching scarf

*wide variety of people young, old, different races sitting at a white counter

*asking what they think of the product

*zoom in on new packaging- bright colors different designs

*ta-da sound effects when package is opened

*single shot of everyone down the line

* reacts laughing, smiling, happy and says a swear word in surprise, which is covered up by the blonde saying the next person's name ex. holy sh..sheila

*shot back to the attractive blonde between every person

*Blonde raises her eyebrow

*Shot of all the people smiling and a bright light beams off their teeth

*Back to the blonde holding up a pack of gum and says "..cleaning up a dirty mouth... now in stylish new packs.

*"how it feels to chew five gum" all black with a pack rotating

*cut to a futuristic warehouse

*a man walks out on a platform of metal beads

*close up of his foot sinking in

*a hand flips a switch on an old 8 track player

*back to the man close up on hand picking up metal beads

*another hand turns a knob all the way up

*the man slowly lies down in the beads

*close up of beads bouncing up and down

*huge subwoofer is pulsing

*the man is rising to the surface of the beads

*a needle on a meter is going all the way to the right

*shot of the futuristic facility again

*side view of the man lying but focus is on the metal beads bouncing

*close up of his hand beads bouncing all around

*close up of beads rolling off the edge of the platform

*zoom out of the man lying in the beads which are still bouncing

*zoom in on the man only top half is visible

*body is shaking and the man smiles and exhales

*new five gum and shows the package again

Connections:

*all have "average" people

*focusing on peoples emotions

*all show close up of the product

*all have a dramatic peak or surprise

*music or sound when product is shown

*two are futuristic 3 are normal street/office scenes

*all have a narrator says the company slogan