Assignment 3

*In the image is two white cigarettes burning out slowly.
*The background is sky blue
*Small written words in small white font on the bottom of the of the ad.
*The bottom right corner has the logo ASH in red which distinguishes it from the image as a whole.
*There is a transition of colors in the image from light blue at the bottom to the dark blue at the top.
*The fumes get wider and bigger as the cigarettes burn out.
*The two burning cigarettes separate the words at the bottom. On one side is "Tobacco related deaths since 2001: 30,000,000" on the other side is "For help, call 1800 ASH INFO". I think the purpose of this is to distinguish the problem from the solution. The problem is smoking, and the problem is quitting.



*This add gives you a lot to think about.
*There is two shades of purple. The rectangle border around the image is dark purple.
*The inside of the border is a mixed light purple color.
*The center of the image is faded. It kind of shines a light the "HAPPY FATHER'S DAY" making it the centerpiece of the ad.
*The "HAPPY FATHER'S DAY"ad's color differs from the whole ad.
*The bottom right corner has the corporation's logo in a white font surrounded by a small purple border to make it noticeable. It's also by itself.
*There is a lot of empty space around the words HAPPY FATHER'S DAY. I think these spaces signify the viewer's mind. It makes you think a lot before you use anything other than Durex.

Connection with other ads:
All the ads i chose portray images of objects that impact consumers in a negative way but still use.
Many of the ads are simple and for simple minded people. There isn't many images and words on them.
3 of the adds use fear to scare the viewer into buying their products. Also use encouragement.
1 of them uses prevention and "what if" as a mean to buying their products.
The last one uses consequence and hope as a means to sell their product.